Feedback and suggestions from the client
" I liked concepts 2 and 3 a bit more than concept 1. But i liked concept 3 the best for the following reasons -
- it brings out the idea of travel through the suitcase while also suggesting that JwM is also about the diversity of voices/opinions.
- in Concept 3, you could also try replacing the suitcase with the backpack... that could give it a more informal feel than the suitcase. If it doesn't look good, let's go with the suitcase.
- it will help if each voice bubble is different in look and shape, thereby suggesting greater diversity. This is a very important aspect of every JwM trip - an abundance of ideas, ways of understanding the world, people who participate, the people and organizations we meet, the places we go to, etc.
- the way JwM is written below the voice bubbles is also very nice. It could be perhaps made to have a more globe like outline, suggesting the world/globe.
- Can we also come up with a simple image to be used within the suitcase (in the fluid version of the logo)? The image could have a scene from Nature - e.g., a winding path with a tree or two, in block colours... this will also bring in the path element of concept 2. The fluid slideshow with images from our trips could end with this final image.
- Can we add any second level information (as you told me about the FedEx logo) in this concept? But we don't have to force it into concept 3 just because it's possible."

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