What ?

To design a Fluid/Dynamic Identity for a travel group named Journeys with Meaning. Which can be able to communicate different aspects of a brand by using different imagery, depending on the context. 

About 

'Journeys with meaning'

Journeys with meaning is vindo Sreedhar's (social entrepreneur) initiative, launched in 2009 with the primary aim of raising awareness about ecological issues and community life in india. Sreedhar, has been organizing trips where travelers interacts and stay with locals and understand their daily lives. 

The journeys are designed in a way that helps people develop nuanced perspectives on earth-friendly living and conscious or ethical travel besides having loads of fun. He has done seven trips to different locations in both Kashmir and Ladakh.


‘Journeys with meaning’ aim at 

- Bridging gaps between urban and rural India. 

- Helping people understand and negotiate the tricky debate between 

  development & sustainability. 

- Reconnecting people with natural systems & natural ways of living. 

- Helping people become more self-aware about their life's purposes

  and goals.

Why ?

Branding and Identity design are always been a source of inspiration for me. But this is the area which I haven’t explored yet. So, with this skill based project, I wish to pursue my interest for Symbols and Identity design and explore the various aspects and levels of the identity design.

How ?

Will read about some of the case studies of different brands with respect to identity design.

Will try to explore the various aspects and levels of identity design keeping media and their usages in mind.

Project proposal